YMCA of the North
How do you use marketing to celebrate success?
Planning • layout • writing • Copyediting • Print management
Define your goals
Once their successful fundraising campaign, Forward for All, surpassed $225 million, the Y of the North looked to 5 by 5 Design to help showcase this grand achievement. Our process began by creating clarity around their goals: to recognize funders, tell an engaging story of the great success, and show how the resources would be used to make a positive impact. They also needed a signature piece to share at a celebration event with donors, volunteers, and the local communities and to serve as a tool to continue future fundraising activities.
Tell an inspiring story
The YMCA is a complex organization offering numerous programs that serve a very diverse community. Trying to tell the story of all they do can be complicated and confusing. We helped them step back and reframe thier offerings by using the right words, images, and graphics within a smart layout and design strategy focused on community outcomes. The result was a powerful tool that showed their value to those they serve in a clear and empowering way.
Make it meaningful
Attendees at the celebration event received the book as a gift, which included donor names, inspring stories, and details about how and where funds would be used. The Forward for All campaign made it possible for the Y of the North to reach new heights and expand their community offerings, and the campaign book was a tangible way to share that distinctive work. What’s more the communication was a winner of the 2022 American Graphic Design Awards.