Model Cities Strategic Plan
What makes a brand strategic?
Ideation • Planning • Messages • Writing • Collateral
Recognize the needs
The work Model Cities does to address root causes of racial and socioeconomic inequities has never been more urgent. That’s why they needed a clear strategy and detailed plan.
Using a process of ideation, research, collaboration, and consensus building, we helped this organization define its purpose, find its voice, and create action steps.
The new three-year plan outlines the pressing needs within the community and how Model Cities will address those needs and measure outcomes. What’s more, the process sparked new energy and gave clarity to those responsible for making the plan a reality.