MN Department of Labor and Industry

How do you apply a big brand in a small way?

Planning  •  Writing  •  Collateral  •  Digital Templates

Cover of brochure about the MN Department of Labor and Industry's Equity PlanInterior spread of brochure about the MN Department of Labor and Industry's Equity Plan

Focus on your specific goal

As an important communication for internal audiences, this State equity plan uses graphics and content organization that are consistent with the State brand, but also incorporates unique elements to give this initiative a special look and feel.

Brochure explaining rights for pregnant and nursing mothers in the workplaceCovers of brochures translated into Somali, Spanish, and Hmong

Tailor the messages

As a workers’ rights communication, it was important that this brochure connect with target audiences even when translated into various languages. Accomplishing this involved thinking holistically about the content and confirming each word choice and concept during the translation process. The result is messaging and a design approach that effectively reach the right people.

Cover of brochure with information about education for working in the construction tradesFlyers with information about working in the construction trades

Use the right tool for the job

When it comes to State tools and templates, they must work for their intended audience and build from the State’s overall brand guidelines. The goal of this project was to develop an interactive training and educational resource that was user-friendly. By carefully selecting the appropriate imagery, language, and format, we created a final deliverable that is both on brand and useful.

Ready to get started?

Minnesota Dual-Training Pipeline

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Herman Miller

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3608 Aldrich Avenue South
Minneapolis, MN 55409

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