Minnesota Dual-Training Pipeline

How can one brand change the workforce across the state?

Research  •  Ideation  •  Planning  •  Logo  •  Messages  •  Visual System  •  Collateral  •  Digital Templates


Reflect a higher standard of work

This state-led employee training program went from standard to stellar in a few short months. Expanding on the Minnesota State system, the Dual-Training Pipeline brand was updated to have it’s own bigger purpose and a new image and voice that reflect the vibrant workforce it serves. Paired with our team’s help with protocol and communications planning, this program is able to make stronger connections with key audiences across the state.

Informational flyer for Minnesota Dual-Training Pipeline with a series of employee photos a the top, headline of Interior spread of a brand guidelines document with content about brand messaging and the recommended color palette.

Highlight the benefits

Taking its cues from the nature of the program, this brand doesn’t mince words when speaking directly to business owners and HR professionals. With program benefits boldly highlighted and tools and messages targeted for greater impact, the new visual and verbal approach reveals what was already in place—an experience that is organized, authentic, and void of government bureaucracy.

PowerPoint presentation on a screen reading: Together, we're reshaping the workforce with immediate benefits to you and your employeesPowerPoint presentation for Minnesota Dual-Training Pipeline. The slide reads: Dual training allows you to realize immediate benefits to your retention, your culture, and your bottom line
PowerPoint document showing a Venn diagram explaining the Dual Training program. The left circle says: Structured on-the-job training. The right circle says: Instruction with a chosen training partner. The overlapped area says: Invest in your business. Enhance company culture. Improve retention & acquisition.Laptop with an enewsletter for Minnesota Dual-Training Pipeline. A series of images of employees across sectors with the headline: When your workforce is energized, we all thrive. The email shows a speaker series event titled: Creating effective on-the-job training.

Roll out the right tools

From flexible presentation templates to organized sales tracking tools, the Minnesota Dual-Training Pipeline is now equipped to energize business leaders and workforce employees alike.

Ready to get started?

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3608 Aldrich Avenue South
Minneapolis, MN 55409

[email protected]

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