Herman Miller

How do you unify a network of brands?

Planning  •  Writing  •  Collateral  •  Digital Templates

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Write the book on it

With 239 independently operated locations nationwide, there’s a lot of variety in how this iconic brand is being sold. After working with 5 by 5 Design to help one of those dealers with branding excellence, Herman Miller realized it was a process they wanted to bring to the rest of their dealer network. That’s why they asked us to write the book on it.

Interior spread of Herman Miller Dealer Brand Launch KitInterior spread of Herman Miller Dealer Brand Launch Kit

Provide the roadmap

This easy-to-read and inspiring toolkit is packed with stories, how-to details, and educational facts to help dealers understand the economics behind brand and how to engage in a process that will influence their bottom line.

Interior spread of Herman Miller Dealer Brand Launch KitInterior spread of Herman Miller Dealer Brand Launch Kit

Help them navigate

Confident in the insight, inspiration, and support we provide, Herman Miller has turned to 5 by 5 Design as the go-to resource for dealer branding. Our team has guided more than a dozen dealers from across the nation through a process to uncover their unique purpose, develop effective messages, and launch an updated brand in their market.


Ideation session for Herman Miller dealerIdeation session for Herman Miller dealer
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Ready to get started?

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