Herman Miller
How do you unify a network of brands?
Planning • Writing • Collateral • Digital Templates
![Work_HM_cover.jpg](/application/files/2215/5657/6127/Work_HM_cover.jpg)
Write the book on it
With 239 independently operated locations nationwide, there’s a lot of variety in how this iconic brand is being sold. After working with 5 by 5 Design to help one of those dealers with branding excellence, Herman Miller realized it was a process they wanted to bring to the rest of their dealer network. That’s why they asked us to write the book on it.
![Interior spread of Herman Miller Dealer Brand Launch Kit](https://5by5design.com/application/files/cache/thumbnails/b73e39c42a6768324eed0588a97025ec.jpg)
![Interior spread of Herman Miller Dealer Brand Launch Kit](https://5by5design.com/application/files/cache/thumbnails/0fbbfbe82442e42afde8440a42584390.jpg)
Provide the roadmap
This easy-to-read and inspiring toolkit is packed with stories, how-to details, and educational facts to help dealers understand the economics behind brand and how to engage in a process that will influence their bottom line.
![Interior spread of Herman Miller Dealer Brand Launch Kit](https://5by5design.com/application/files/cache/thumbnails/ff1528159c230a6bcbb603a9f4ebbb3d.jpg)
![Interior spread of Herman Miller Dealer Brand Launch Kit](https://5by5design.com/application/files/cache/thumbnails/3646b27cc7b3210703cc8e1e81bf08da.jpg)
Help them navigate
Confident in the insight, inspiration, and support we provide, Herman Miller has turned to 5 by 5 Design as the go-to resource for dealer branding. Our team has guided more than a dozen dealers from across the nation through a process to uncover their unique purpose, develop effective messages, and launch an updated brand in their market.
![Ideation session for Herman Miller dealer](https://5by5design.com/application/files/cache/thumbnails/5f7bd5ee6894acdd6a911dfc056eea7e.jpg)
![Ideation session for Herman Miller dealer](https://5by5design.com/application/files/cache/thumbnails/a1ecb20bfb4a837c46c5008cd22108d8.jpg)
![Work_HM_Logos.jpg](/application/files/3615/5657/6123/Work_HM_Logos.jpg)
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