United Women in Faith

How do you evolve a brand?

Research  •  Ideation  •  Messages  •  LOGO  •  visual system  •  writing  •  Website 

•  collateral  •  Digital Templates  •  Videos  •  training

United Women in Fatih brochure coverTwo United Women in Faith folders

Do your research

Adapting to change is important for any brand, but it was vital for this Christian women’s group facing a possible division of its 800,000+ members worldwide. We helped organize an ideation and research process that gathered insight from a diverse pool of both current and future members. This research paved the way for a successful brand launch strategy and helped everyone involved prepare for the multi-year process.

Closeup of United Women in Faith buttonsUnited Women in Faith window cling on the back windshield of a car
United Women in Faith tote bag hanging over a chairUnited Women in Faith Instagram page displayed on a tablet
United Women in Faith's PowerPoint presentationUnited Women in Faith's PowerPoint presentation

Stay relevant

Our team provided message development, logo and visual system design, and implementation of dozens of tools to accomplish a full brand launch that transformed United Methodist Women into United Women in Faith. The new brand reflects the fresh direction of the organization while still remaining true to their faith-based roots.

Small tablet showing United Women in Faith eNewsletterImpact flyer for United Women in Faith

Be accessible

It’s important to reach people where they are. When you’re serving a multi-generational group of women that means being in tune with each specific audience and knowing how they prefer to connect with you. Through our work, membership was redefined to include virtual spaces, not just church basements. We created tools for easy online access and videos to show the United Women in Faith brand in action. 

United Women in Faith brand guidelines coverUnited Women in Fatih interior page of brand guidelines

Get the word out

We provided brand training and created a simple online resource area where the organization can share assets internally and with their members across the globe. The bold new brand reflects the current world and is successfully welcoming in faithful women of all denominations.

Ready to get started?

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Minneapolis, MN 55409

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