The McKnight Foundation
How do you keep a 60-year-old brand current?
Be a trend leader.
When annual reports started to lose momentum as cornerstone communications, 5 by 5 Design realized an opportunity to tell a more concise story of brand value. Staying ahead of trends, the reports have remained fresh, functional, and filled with powerful, quick-read content. Plus, our approach to reduce pages, use FSC-certified papers, and employ wind power has supported McKnight’s commitment to environmental stewardship.
Cater to unique audiences.
With a broad spectrum of services that cover education, environment, medical research, international issues, and the arts, we’ve diligently focused every communication to each individual audience. The result has been an array of effective tools that speak to the hearts and minds of each group.
Remain flexible, but on brand.
From research reports and prestigious awards programming to signage and other targeted tools, strong brand integrity has been maintained over time. This creative approach has been successful at influencing a variety of audiences in inventive and compelling new ways—a true signal of a brand that can stand the test of time.