Four Humors
What do you do when you’re ready to get serious about your brand?
Ideation • Logo
Dig deeper
With our guidance, for the first time ever, the leaders of this theater company gathered in one room to talk about the meaning of their brand. What they discovered was not what anyone expected.
Look at things from a new perspective
Four Humors creates theater that is smart and stupid, simple and complex, highbrow and lowbrow, unpredictable and familiar—all at the same time. This artful expression engages audiences to laugh, think, connect with each other, and flip their ideas about what to expect from comedy theater. The new logo now reflects the juxtaposed relationships of the brand experience.
Put yourself out there
The new bold mark adapts to various sizes, shapes, and formats. From clothing to postcards to event communications, the new brand remains consistent and effective on multiple colors and diverse applications.
Arts Midwest
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Intereum
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Crux
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