Catalyst Workplace Activation
How do you connect a name to a brand story?
IDEATION • MESSAGES • VISUAL SYSTEM • DIGITAL TEMPLATES
![Work_Catalyst_Intro.jpg](/application/files/2116/0402/3937/Work_Catalyst_Intro.jpg)
Be different
In a saturated market of workplace environment providers, Catalyst knew it needed to stand out from the pack. One strength it had was a unique name.
![Work_Catalyst_Profile.jpg](/application/files/7916/0402/3938/Work_Catalyst_Profile.jpg)
Spark meaning
Through a process of discovery and message development, 5 by 5 Design gave clarity to the brand and connected the name to the story: Catalyst is a true change agent for clients that is able to ignite smarter work.
![Photo of a tablet with an enewsletter for Catalyst Workplace Activation](https://5by5design.com/application/files/cache/thumbnails/32f1095271e9ccbccebc4048a90d700d.jpg)
![Photo of a tablet with an Instagram page for Catalyst Workplace Activation](https://5by5design.com/application/files/cache/thumbnails/af9a250281ec882d2c149abb03fe99e1.jpg)
Look the part
Building from the brand story, we implemented a full visual system that uses energetic colors, inspiring graphics, leading-edge imagery, and witty language to create a complete brand experience with every touchpoint.
![Photo of a computer screen featuring a PowerPoint slide for Catalyst Workplace Activation](https://5by5design.com/application/files/cache/thumbnails/7914593fa5fd98771e01c935caac23fd.jpg)
![Photo of a computer screen featuring a PowerPoint slide for Catalyst Workplace Activation](https://5by5design.com/application/files/cache/thumbnails/2f3cf7bd613a54e4d77340d6015141e8.jpg)
Ignite conversations
Empowered with digital tools and consistent templates the brand is engaging with audiences, turning heads, and closing deals with less effort and greater success than ever before.
![Photo of the cover of a brand guidelines document for Catalyst Workplace Activation](https://5by5design.com/application/files/cache/thumbnails/2e49c4950b8b0e85239745bf347b302a.jpg)
![Mockup of a wall graphic in an office with the words](https://5by5design.com/application/files/cache/thumbnails/a761f577420858f33d0b9406fe21b86e.jpg)
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