Model Cities Strategic Plan
What makes a brand strategic?
Ideation • Planning • Messages • Writing • Collateral
Recognize the needs
The work Model Cities does to address root causes of racial and socioeconomic inequities has never been more urgent. That’s why they needed a clear strategy and detailed plan.
Using a process of ideation, research, collaboration, and consensus building, we helped this organization define its purpose, find its voice, and create action steps.