Brainstorming without Homework = Incomplete
Are you ready for your next brainstorming session?
Did you ever attend a brainstorming session where it seemed to take forever to get things moving and get the ideas out? Even if everyone in the room is a creative star you can end up with a dud of a session if you don’t prepare. It could be that no one did their homework or, more likely, no homework was assigned.
Lay the groundwork
To make the best of the time you have for a group brainstorming it is important for everyone in the group to have thought a bit about the subject beforehand. Each participant should review any background material and spend some quiet time on their own coming up with potential solutions. It is also important to allow enough time between individual brainstorming and group brainstorming to put the problem in the back of your mind and let your subconscious work on it. Do your homework at least a day before your group session. That way you might dream about it or an idea might come to you while doing housework, exercising, or showering.
Group sessions are great for building on existing ideas and making them better but there is a danger of groupthink if no one has done their individual work. Group dynamics tend to reward the loudest and most aggressive participants, not necessarily the ones with the best ideas. Or, if there aren’t multiple ideas to choose from, the first idea (which is hardly ever the best one) just gets rehashed over and over again. Use the time you have with the group to outline all ideas. Remember, no judgment! Build on those ideas, see what other ideas are sparked. Narrow the ideas down to the very best. And lastly, refine those to make them the best they can be.
Even after the session is over, more ideas are going to creep up. Create a channel for participants to share new solutions and keep refining selected ones.
Use these techniques to get an A+ on your next brainstorming assignment.
Brainstorming Ways to Wow
Small improvements to your product or service can differentiate you in the marketplace.
Get More Than Ideas
Build consensus, strengthen culture, and create ownership through the process of brainstorming.
An Exercise to Gain Visual Consensus
Get a large group on the same page with this brainstorming technique.