Gaining Consensus in Visual Projects

Have you ever faced the challenge of aligning a diverse team on a creative project? It can be daunting, especially when some team members lack a visual design sense. There’s a simple exercise that can bridge this gap and bring everyone on the same page.

Not everyone has a visual sense, and that’s ok! We need people with all kinds of skills on projects. Keeping the budget in line, making people happy, managing the details, etc. But you don’t want to get bogged down because someone doesn’t understand what the visual element brings to the table.

In any project involving multiple stakeholders, reaching a visual consensus is crucial. It ensures everyone is aligned with the project’s visual goals, leading to a cohesive and successful outcome.

Here’s how it works:

Step 1: Gather materials

Collect 10 – 15 assorted magazines. Ensure you have a variety of genres like news, fashion, home, and technical magazines to cover different aesthetics.

Step 2: Individual selection

Ask each team member to review the magazines and select images, ads, or words they feel represent the brand.

Step 3: Group discussion

Post all the selected clippings on a wall. Discuss each choice in detail—why it was chosen, what it represents, and how it aligns with the brand.

This exercise is not just about selecting images; it’s about understanding diverse perspectives and fostering open communication. By discussing and respecting each other’s visual preferences, teams can reach a harmonious consensus that drives the project forward.

One person on your team might prefer minimalistic designs while someone else leans toward vibrant, bold visuals. This understanding can help you create a balanced design that satisfies both perspectives.

Next time you work with a team with varying levels of visual experience, try the magazine clipping exercise. It’s a powerful tool to align your team’s vision and ensure everyone is on the same page. Remember, it’s not about personal preferences but creating a shared visual language that everyone can rally behind.