Two Big Leaders, One Focused Brand

Celebrating the launch of Saint Paul & Minnesota Foundation’s strong new brand.


Two local leaders recently came together as one: The Saint Paul Foundation and the Minnesota Community Foundation became the Saint Paul & Minnesota Foundations.

The combined effort brought together a leading team, improved efficiencies, and a bolder effort to do more good across Minnesota. But communicating the shift and creating cohesion was no easy task. That’s why they called on the expert advice of 5 by 5 Design.

Our team helped find clarity around the true points of distinction for the brand and applied that insight to a new logo, a comprehensive visual system, an updated website, and dozens of key communication tools and touchpoints. Successfully launched earlier this month, the brand now has clear direction, improved focus, and bold confidence as Minnesota’s largest community foundation.

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