Ann Bancroft Foundation
How can you use words to change the world?
Follow your heart.
Passion and potential are at the heart of The Ann
Bancroft Foundation’s powerful mission to give girls opportunities to reach
their full potential. And when an organization is passionate about its mission,
it needs a clear strategy and effective messages to convey that passion to the
Find your voice.
Starting with marketplace assessment and audience
segmentation, we uncovered the essence of what makes this organization
relevant. Next, we created a comprehensive message platform for the brand,
including appealing audience-specific messages, key talking points, calls to
action, and social-media friendly content.
Create your path.
Finally, we determined the appropriate communication
tools and channels to accomplish the organization’s goals for increased brand
awareness, donations, and grant applications. Armed with a clear plan of
strategies, tactics, and messages, the organization is accomplishing its yearly
goals at an unprecedented pace.
How do you maintain relationships with customers throughout their lifetime?