Crux

What if your business has evolved but your brand hasn’t?

Ideation  •  Messages  •  Logo  •  Visual System  •  Stationery  •  Digital Tools  •  Premiums

Work_Crux_sign.jpg

Figure out who you really are

Previously known as EatonGolden, this leading interactive firm was no longer led by the brand’s namesake. Moreover, it had evolved to become so much more than just a web firm. Its biggest value was in providing a unique collaborative process that transforms complicated website interactions into simple, strategic experiences. It was time to rethink both the name and the overall brand image.

Work_Crux_bc.jpg

Bring in experts

Collaboration was key to their process. But, what Crux also needed was objective perspective from outside experts that would guide the creative team, frame new ideas, and implement changes that embraced creativity and encouraged involvement from everyone.

Stationery system for Crux CollaborativePost-it notes with Crux Collaborative icon hanging on wall
Work_Crux_window.jpg

Get a brand makeover

Once the essence of the brand was clear, giving it a fresh new look and strong new voice was next. From identity and stationery to signage and premiums, the new brand reflects the “crux” of their work.

Work_Crux_mugs.jpg
Work_Crux_waterbottle.jpg
Work_Crux_PPT_01.jpg
Work_Crux_PPT_02.jpg

Make it look effortless

The result has been a strong brand image that accurately reflects the company’s evolved offerings and an easy-to-use branding toolkit that internal creative teams use across all brand touchpoint.

Ready to get started?

IT-HenHouse

How do you hatch a new brand?

PacificWRO

How do you use branding to build culture?

Sagiliti

How do you give broader meaning to your brand?

footer_logo.png

3608 Aldrich Avenue South
Minneapolis, MN 55409

952.233.3735
[email protected]

© 2024 5 by 5 Design. All rights reserved.