How can you get your competition to buy your product?
Create a new product brand.
When this Idaho road construction company developed an innovative new machine to crush rock on site—a process that saves money, shortens job times, and could revolutionize the industry—they recognized the opportunity to expand the business. No longer just a service company, they now had a product to sell (one that even their competitors would want).
Go big or go home.
To launch this exciting new product as an international brand, Vanway turned to 5 by 5 Design to guide the process. We created a strong new logo, a comprehensive visual system, and a tailored message platform that positioned the company in a bold, confident manner.
Own the road.
With a strong brand image and revolutionary brand voice, Vanway is now thriving as a leader in the field.