Rebranding and Adapting to Change

5 by 5 Design helps worldwide organization, United Methodist Women, rebrand as United Women in Faith.


Adapting to change is important for any brand, but it was vital for this Christian women’s group facing declining engagement of its 800,000 plus members worldwide. 

Over the past two years 5 by 5 Design has had the honor of working alongside United Methodist Women to accomplish a complete rebranding of their organization. Our team provided research, strategy, planning, message development, logo and visual system design, and implementation of dozens of tools, including print, digital, and video, to accomplish a full brand launch that transformed United Methodist Women into United Women in Faith. 

The bold new brand reflects the current world and is successfully welcoming in faithful women of all denominations.

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