The Power of the Personal Touch

Learn how to add touch to your tactics to stand out and be remembered.

Diana Lillicrap 1.12.2012

In our ever-increasing digital world it’s easy to assume that communications of the future will all be electronic, mass-produced, and mass distributed.

But if there’s anything Twitter, Facebook, or other new media of the last decade has taught us, it’s that customers don’t want to be communicated with en masse. They want individual attention that is authentic and customized to their needs.

Good marketers have embraced this concept in social media. But good designers have proven it applies just as effectively to the world of print. And the fact that printed communications are less common today, means there is a new opportunity to stand out in a less crowded field.

How to add touch to your tactics

Determine the best way to be memorable. From hand-made elements, unique sizes, tactile papers and textures, interesting printing techniques, or even hand-applied stamps your communications can convey a level of intimacy and special attention your customers crave. Then look for the best option for delivery of your message. If you have a small, targeted list, maybe an overnight or courier service makes sense. Or perhaps your sales team should hand deliver your personalized communications in a face-to-face meeting. Remember that how you communicate can be just as important as what you communicate.

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