Saint Paul & Minnesota Foundations

How do you find your direction?

ideation  •  Logo  •  Visual System  •  Stationery  •  Collateral  •  Web Reskin  •  Digital Templates  •  signage

Get clarity

When two leading foundations joined forces to become one, they realized communicating the shift and creating cohesion was no easy task. Through a process of marketplace assessment and creative ideation, 5 by 5 Design guided the team to find clarity around the true points of distinction for the organization and the authentic personality of the brand.

Work_SPMF_Ideation.jpgWork_SPMF_Logo.jpg

Put a stake in the ground

Our discovery and consensus-building not only revitalized the brand, it gave the Saint Paul & Minnesota Foundations confidence to avoid taking unnoticeable baby steps forward—a practice used in previous years that led to brand confusion and doubt. Instead, it boldly took a giant leap filled with energy and charisma—exactly what key audiences needed to create brand confidence and trust.

Work_SPMF_Brochure.jpgWork_SPMF_BCs.jpg

Stay true

With a bold new logo, a more intuitive website, and the delivery of a comprehensive visual system, we were able to create consistency across every brand touchpoint. From collateral to digital communications to social media and more, the brand portrays the stable, polished, and inspiring nature of the organization.

Work_SPMF_Beacon.jpgWork_SPMF_Mailer.jpg
Work_SPMF_Web1.jpgWork_SPMF_Web2.jpg
Work_SPMF_Banner.jpgWork_SPMF_Folder.jpg
Work_SPMF_PPT1.jpgWork_SPMF_PPT2.jpg
Work_SPMF_Social1.jpgWork_SPMF_Social2.jpg

Ready to get started?

Herman Miller

How do you unify a network of brands?

Ann Bancroft Foundation

How can you use words to change the world?

IT-HenHouse

How do you hatch a new brand?

Home

3608 Aldrich Avenue South
Minneapolis, MN 55409

952.233.3735
info@5by5design.com

© 2020 5 by 5 Design. All rights reserved.