Branding Advice

An article in Upsize Magazine.

Wendy Ruyle 10.4.2016

Upsize Minnesota has published a branding article written by Diana Lillicrap in the 2016 August/September issue of the publication.

In her article, “If you’re selling a commodity, blame your branding,” Diana shares stories, best-practice advice, and a quick list of tips to help businesses avoid the dangers of becoming a generic commodity.

Upsize Minnesota is a magazine devoted to helping small-business owners build bigger and more profitable companies. Its bimonthly publication features the latest trends, inventive methods, and useful direction from Minnesota’s top professionals.

Read Diana’s current story online or check out past articles Diana has written for the publication.

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