An article in Upsize Magazine.
Upsize Minnesota has published a branding article written by Diana Lillicrap in the 2016 August/September issue of the publication.
In her article, “If you’re selling a commodity, blame your branding,” Diana shares stories, best-practice advice, and a quick list of tips to help businesses avoid the dangers of becoming a generic commodity.
Upsize Minnesota is a magazine devoted to helping small-business owners build bigger and more profitable companies. Its bimonthly publication features the latest trends, inventive methods, and useful direction from Minnesota’s top professionals.