Branding for the #1 Herman Miller Dealer

5 by 5 Design is selected to provide verbal branding for Alfred Williams & Company.

Diana Lillicrap 8.16.2017

We are pleased to announce that 5 by 5 Design has been selected by Herman Miller, the iconic furniture company headquartered in Zeeland, MI, to provide verbal branding for their #1 rated dealer in North America for customer service, Alfred Williams & Company.

About Alfred Williams & Company

Headquartered in Raleigh, NC, Alfred Williams & Company creates workplace environments for diverse market segments including corporate, healthcare, higher education, and government. 5 by 5 Design has been hired to clarify its brand story and create targeted messages to reach its diverse marketplace. Additionally, this year marks an astounding milestone as the company prepares to celebrate its 150th anniversary. Our team will be working closely with Herman Miller and Alfred Williams & Company to launch the new brand messages and create communications to celebrate the anniversary.

The new brand story, messages, and anniversary communications will launch later this year.

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