5 Signals That Your Brand is Ready for Growth

How to know when it’s time for the next level.

Diana Lillicrap 10/18/2016

Growing a brand isn’t for the faint of heart. It requires strategy, courage, and a commitment to do what others might not. Think you’re ready? Take a look at these five indicators.

  1. You’ve invested in your company’s infrastructure to prepare for growth. From technology to training to hiring a full-time marketing leader, you’re willing to allocate resources and plan for a bigger and better brand model.
  2. You’ve moved from a product-focused business model to a customer-centric approach. Widgets and services do not cultivate strong brands. Instead, it requires listening to customers and putting them at the center of your business decision-making process.
  3. You’re making strategic decisions based on what the data tells you. To grow a brand requires evolution and planning to break away from the status quo. It all starts by listening and responding based on what the market wants.
  4. You’re not afraid to bring in specialists to help you grow. Small businesses may be used to doing it all alone, but a growing brand relies on external experts to implement key business activities outside of their core.
  5. You know where you want to be and you’re not there yet. Having a clear end goal is a critical first step to growth. Use that vision to drive you forward and take steps in the right direction. A clear destination means you’ll know when you’ve arrived.

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